Tiger tailors 35 high cube trailers for ASDA’s George clothing business

Press Release | 4 February 2025 | For immediate release

ASDA Stores Ltd has introduced 35 Tiger assets to its George clothing fleet in the form of 4.9m tall ‘high cube’ trailers featuring an internal tail-lift to reflect the customer’s special operational requirements.

The side-mounted Dhollandia platform inside each of the 35 new step frame trailers tailored for George clothing brand duties has a capacity of 500kg and operates up and down the length of the trailer.

Operatives can manoeuvre this internal platform longitudinally and vertically, enabling them to position the 150 load-securing bars to suit the internal roof mounted tracks and 9 horizontal tracks fitted at various heights down each side of the trailer internally.

Gavin Town, Senior Manager – National Fleet for ASDA Stores Ltd, says: “The Tiger team visited our site a number of times and truly listened to our needs and have delivered the goods with these High Cube trailers. We would like to thank them for their attention to detail and the continued support they show us as a business.”

Tiger is known for customising the trailers and rigids it manufactures to meet the exacting requirements of each of its end-user customers, and the specification of these specialist garment transport trailers built for ASDA also includes an internal step for safer access to the neck area, safety gates on the moving platform, a Nexus ground-level coupling, Axscend tyre pressure monitoring, and external heat treatment paint for the roof.

Darren Holland, Sales Director at Tiger Trailers, comments: “We always relish the opportunity to demonstrate our ability to design, engineer and manufacture bespoke vehicles to suit our customers’ unique operations and are delighted to have worked with the ASDA team on these garment transportation trailers.”

Tiger Trailers has supplied articulated vehicles to ASDA for a number of years and is currently manufacturing 90 additional moving deck trailers, taking the supermarket’s Tiger fleet to over 500 assets. The new clothing trailers primarily operate out of its Brackmills, Limedale, and Washington NEC sites.

ENDS

 

 

Notes to Editors

About Tiger Trailers Limited

Tiger Trailers is a leading manufacturer of articulated semi-trailers and rigid bodywork, offering the complete product range for the UK and Europe, each tailored to the specification required. Its customer base spans from independent hauliers to international retailers and logistics operators. Having celebrated its 10-year anniversary in 2024, the innovative company’s service divisions include Tiger Finance, Tiger Parts, and Tiger Rentals. Community, environment, and safety are key focusses for Tiger Trailers’ CSR & ESG activities, the company supporting The King’s Trust, Veterans Into Logistics, Women In Transport, Cheshire Community Foundation and others.

About George

George is exclusively sold at Asda where we have led the changing face of British fashion over the past decades, and we are now one of the largest fashion retailers in Britain. Launched in 1989, George is now sold in over 580 stores and through George.com with over 2m customer transactions per week combined.

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