Case Study: Morrisons supermarket - ambient moving deck double deck curtainside trailers maximising cage and pallet capacity.

Versatility and efficiency at the heart of Tiger Trailers' fresh supermarket solution

Operating around 500 stores serving a million customers each week, efficient logistics is vitally important to one of the UK’s largest supermarkets, heightened further by the Coronavirus pandemic. Tiger Trailers’ experience, insight and innovation in customer-led trailer design delivered an effective solution that coincided with Morrisons’ eye-catching and emotive new liveries.

With a 7,300-strong logistics team based at seven regional and one national distribution centre, a vehicle fleet travelling 115 million kilometres a year, 3.5 million cases picked per day from its warehouses, 54,000 collections made
from its manufacturing sites a year, and with 96% of the supermarket’s deliveries arriving on time, it’s essential that Morrisons’ trailers are designed for their challenging role.

Morrisons has historically utilised temperature-controlled trailers to undertake the majority of deliveries to its widespread stores throughout the UK, but the supermarket’s team, echoed by Tiger’s design engineers, identified that switching to ambient Moving Deck Double Deck Trailers would bring almost a 70% efficiency boost to its operations.

Case study - Morrisons supermarket - double deck curtainsided with truck tractor unit green new livery heart

Capable of transporting 44 pallets opposed to 26 previously, and also able to carry cages, Tiger Trailers’ ambient Moving Deck Double Deck solution for Morrisons is a prime example of innovative design and engineering resulting in ‘more products, fewer miles’ and translates into 50% more scope for real-world store deliveries.

Critical within the customer’s brief was the delivery of a trailer that would be closer to a tall curtainsider in height rather than a conventional double deck, in order to be able to operate within the more restricted environments of Morrisons’ urban and rural stores.

Case study - Morrisons supermarket - moving deck trailer gates straps internal detail

Tiger’s ambient Moving Deck Double Deck Curtainsider trailers for Morrisons feature an internal gate rated to 10 tonnes, a cargo load restraint compatible with both cages and pallets, the manufacturer’s proven in-house 4-ram deck-lifting system, an aerodynamic roof design, plus EN 12642-XL rated components.

  • Morrisons has 500 stores, 7 regional distribution centres, and its vehicles travel 115 million kilometres each year

  • The UK’s fourth largest supermarket has traditionally relied on refrigerated trailers for store deliveries

  • Tiger Trailers’ solution offers efficiency gains of around 70%

“We’re very pleased with our new ambient Double Deck Trailers from Tiger, which are the result of our teams working closely together to achieve a new solution for our fleet. The trailers’ extra capacity and versatility signify an innovative step forwards and we’re delighted that they carry our new branding elements and messaging, 2020 having galvanised the customer relationship in an unprecedented way. Thanks again to Tiger Trailers’ team.”

Keith Boulton

Head of Transport, Morrisons

Case study - Morrisons supermarket - new livery curtainside double deck Gadbrook XPO site

“Our team always embrace a challenge and it’s been a privilege to work alongside Morrisons’ people in designing and manufacturing an innovative trailer that fulfils their very specific brief and ultimately helps keep supermarket shelves stocked and people fed. We’re proud of the effective and striking trailers we’ve introduced to Morrisons’ fleet and look forward to supporting them over the coming years”

Darren Holland
Tiger Trailers’ Sales Director

Case study - Morrisons supermarket - double deck trailers Gadbrook RDC